It is vital that a salesperson have a good strategy in place in selling against the competition. This will ensure that the business is booked at your hotel and not lost to a competitor. This course will give the salesperson the tools necessary in order to effectively sell against the competition. It is made up of 3 lessons and covers the skills relating to selling against the competition. This includes being prepared, developing strategies, and implementing those strategies. It focuses on knowing your own product inside and out and knowing the competition as well as you know your own hotel. It also focuses on knowing the ever changing market conditions in your area. Included in the course, the specifics are given on what areas to fully research and understand within the hotel’s product as well as the competition. Also addressed are tips on steps to take to thoroughly understand the competition’s product and the market conditions on an ongoing basis. Also covered are tips on how to create a strategy for each competitor, then how to implement those strategies in order to ensure that they are truly effective. Lastly there are ideas offered on different strategies to deploy or incorporate into the sales team’s approach. This course will ensure that a salesperson is fully equipped to successfully sell against any competitor in their marketplace.