Relationship selling is an integral part to having a successful sales process. To create a level of trust and faith, you need to build a solid relationship with potential customers before you ever try to close a deal. In today's selling environment, without a relationship, customers are unwilling to risk buying a new product. Within this course, the difference between relationship selling and transactional selling is discussed, as well as, how to build relationships to close on business more easily and quickly. The course examines four personality styles and how to adapt your personality to a customer’s buying style. Maintaining the customer relationship is just as important. The course discusses ways to maintain the relationship to make sales more easily. This course discusses the importance of third party planners and how to best create a partnership to build revenues. The following lessons will also dive into social media and how to connect with customers wherever they are. The top 5 social media platforms are discussed and how o best utilize each one to connect your brand with current and potential customers.